3rdwave CGD: Meets the Ongoing Challenges Faced by Consumer Goods' Distributors

The constant in the consumer goods industry is change. What is in style today is out of fashion tomorrow. Understanding the consumer and reacting to their changing tastes requires organizational flexibility to proactively adapt sourcing, purchasing, logistics and finance to new environments.

In an industry where only 15% of new product introductions turn to success, the ability to manage the entire value chain to minimize expenses is critical. With retailers constantly demanding greater service at reduced cost, the need to collaborate and execute to insure maximum customer satisfaction becomes an imperative.

Compounding the challenging business environment are the demands of regulatory bodies responsible for consumer goods importers. Post-9/11, a priority of the regulatory agencies - Customs, USDA, FDA, etc. - is the security of the United States against terrorist activities. Implementing programs to insure goods imported into the United States come from secure facilities and through secure supply chains is a government imperative. The regulatory agencies are continually increasing the requirements of the importer to secure its supply chain and strongly enhance its compliance capabilities.

A best case scenario for failure to comply with regulatory agencies' requirements will mean that shipments are held up at points of entry adding significantly to the landed cost of the product and reducing profitability. The worst case scenario for failure to comply means that products destined for the U.S. will be denied entry.

3rdwave addresses these issues and offers a solution suitable for the most discerning and demanding CG distributors. Read our recent white papers for more information, or contact us at 416-510-8800 x 234 to discuss further.